Shop by shape
Choose the silhouette. We'll show you every stone.
Shape decides how a diamond carries light, how large it looks per carat and how it sits on the hand. Every shape below links straight to our full inventory, IGI certified.
Round
The most brilliant cut, engineered for maximum light return.
2,669 stonesShop →
Oval
Round-like fire in a longer outline that faces up larger per carat.
2,755 stonesShop →
Cushion
Soft corners and broad facets for a warm, vintage glow.
1,767 stonesShop →Liquid error (sections/cc-page-shop-by-shape line 12): comparison of String with 0 failed
Emerald
Step-cut facets that flash like a hall of mirrors. Clarity shows, so choose VS and up.
2,246 stonesShop →
Pear
A teardrop: round brilliance at one end, a fine point at the other.
3,032 stonesShop →
Princess
A crisp square with brilliant-cut sparkle and sharp corners.
1,038 stonesShop →
Radiant
A step-cut outline with a brilliant pavilion. Lively and forgiving.
2,404 stonesShop →
Asscher
A square step cut with deep, concentric windows. Art Deco at heart.
572 stonesShop →
Marquise
The longest outline for its weight, with two pointed ends.
938 stonesShop →
Heart
A brilliant cut shaped as a heart. Best from about one carat, where the outline reads clearly.
768 stonesShop →Looking for colour? Coloured diamonds →
Choosing
Three things shape changes.
Sparkle
Brilliant cuts (round, oval, pear, cushion, radiant) scatter light into fire. Step cuts (emerald, asscher) trade sparkle for broad, calm flashes.
Size on the hand
Elongated shapes (oval, pear, marquise) spread their weight over more surface, so they face up larger than a round of the same carat.
What it forgives
Brilliant patterns hide small inclusions and warmth well. Step cuts show everything, so pair them with higher clarity.