A diamond house in Gujarat, India

Cut the way diamonds used to be cut.

Thirteen cuts, from Asscher to David Star. Grown in our own lab, faceted on our own wheel, certified by IGI

Photo slot: rough crystal

Grown

Photo slot: on the wheel

Cut

Photo slot: finished stone

Certified

The difference

Modern diamonds are cut by software.

Every stone optimized for maximum white sparkle. Every stone identical. It works, and it is boring.

A century ago, cutters worked by hand and eye, for rooms lit by fire. Taller crowns. Smaller tables. Chunky facets that throw slow, warm flashes instead of glitter.

We grow our own crystal and cut it the old way. You can tell ours apart from across the room.

Grown in-houseCut by handIGI certified

Asscher Cut, 1.65 carats.

Set by her local jeweler.

The house

Most diamonds are cut by an algorithm.

Culture Carats is a diamond house in Gujarat, India, in the region that cuts most of the world’s stones. We grow the crystal in our own lab. We facet it on our own wheel, in small batches, including cuts most factories won’t touch. We photograph the finished stone, list it, and ship it to you with its IGI report.

Big factories run one playbook: maximum sparkle per carat, identical stones by the million. The uncommon cuts, the ones with character, don’t fit the spreadsheet, so they quietly disappeared.

We grow our own crystal and cut every stone on our own wheel, in small batches. Including the shapes the algorithm forgot.

Read How a Stone Gets Made →