{"id":22,"date":"2026-07-17T09:50:08","date_gmt":"2026-07-17T09:50:08","guid":{"rendered":"https:\/\/culturecarats.com\/?page_id=22"},"modified":"2026-07-17T09:59:11","modified_gmt":"2026-07-17T09:59:11","slug":"home","status":"publish","type":"page","link":"https:\/\/culturecarats.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-group cc-hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cc-hero-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading cc-hero-title\">Cut the way diamonds used to be cut.<\/h1>\n\n\n\n<p class=\"cc-hero-sub wp-block-paragraph\">Old Mine, Old European, rose and portrait cuts. Grown in our own lab in Gujarat, faceted by hand, certified by IGI.<\/p>\n\n\n\n<div class=\"wp-block-buttons cc-hero-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cc-btn-solid\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/diamonds\/\">See the Stones<\/a><\/div>\n\n\n\n<div class=\"wp-block-button cc-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/commission\/\">Commission a Cut<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cc-argument\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns cc-arg-images is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"cc-img-slot cc-img-slot-cool\">Photo slot: modern round brilliant, white studio light<\/div>\n\n\n\n<p class=\"cc-arg-caption wp-block-paragraph\">Cut by software<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"cc-img-slot cc-img-slot-warm\">Photo slot: Old Mine Cut, warm candlelight<\/div>\n\n\n\n<p class=\"cc-arg-caption wp-block-paragraph\">Cut by hand<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group cc-arg-copy\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading cc-arg-title\">Modern diamonds are cut by software.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every stone optimized for maximum white sparkle. Every stone identical. It works, and it is boring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A century ago, cutters worked by hand and eye, for rooms lit by fire. Taller crowns. Smaller tables. Chunky facets that throw slow, warm flashes instead of glitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We grow our diamonds and cut them the old way. You can tell ours apart from across the room.<\/p>\n\n\n\n<div class=\"cc-chips\"><span class=\"cc-chip\">Grown in-house<\/span><span class=\"cc-chip\">Cut by hand<\/span><span class=\"cc-chip\">IGI certified<\/span><\/div>\n\n\n\n<div class=\"wp-block-buttons cc-arg-cta is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cc-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/learn\/antique-cuts\/\">See the Difference Up Close<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cc-cuts\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading cc-cuts-title\">Choose your cut<\/h2>\n\n\n\n<p class=\"cc-cuts-sub wp-block-paragraph\">Every stone listed with full specs, its IGI report, and photos of the actual diamond. No stock imagery, no retouched stones.<\/p>\n\n\n\n<div class=\"cc-cut-grid\">\n<a class=\"cc-tile\" href=\"\/diamonds\/old-mine-cut\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><rect x=\"8\" y=\"8\" width=\"48\" height=\"48\" rx=\"12\"\/><rect x=\"20\" y=\"20\" width=\"24\" height=\"24\" rx=\"4\"\/><line x1=\"8\" y1=\"20\" x2=\"20\" y2=\"26\"\/><line x1=\"56\" y1=\"20\" x2=\"44\" y2=\"26\"\/><line x1=\"8\" y1=\"44\" x2=\"20\" y2=\"38\"\/><line x1=\"56\" y1=\"44\" x2=\"44\" y2=\"38\"\/><\/svg>\n<span class=\"cc-tile-name\">Old Mine Cut<\/span>\n<span class=\"cc-tile-line\">The original. Squarish, deep, made for firelight.<\/span>\n<\/a>\n<a class=\"cc-tile\" href=\"\/diamonds\/old-european-cut\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><circle cx=\"32\" cy=\"32\" r=\"24\"\/><circle cx=\"32\" cy=\"32\" r=\"10\"\/><line x1=\"32\" y1=\"8\" x2=\"32\" y2=\"22\"\/><line x1=\"32\" y1=\"42\" x2=\"32\" y2=\"56\"\/><line x1=\"8\" y1=\"32\" x2=\"22\" y2=\"32\"\/><line x1=\"42\" y1=\"32\" x2=\"56\" y2=\"32\"\/><line x1=\"15\" y1=\"15\" x2=\"25\" y2=\"25\"\/><line x1=\"49\" y1=\"15\" x2=\"39\" y2=\"25\"\/><line x1=\"15\" y1=\"49\" x2=\"25\" y2=\"39\"\/><line x1=\"49\" y1=\"49\" x2=\"39\" y2=\"39\"\/><\/svg>\n<span class=\"cc-tile-name\">Old European Cut<\/span>\n<span class=\"cc-tile-line\">The round before rounds went digital.<\/span>\n<\/a>\n<a class=\"cc-tile\" href=\"\/diamonds\/rose-cut\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><polygon points=\"32,6 55,19 55,45 32,58 9,45 9,19\"\/><polygon points=\"32,22 41,27 41,37 32,42 23,37 23,27\"\/><line x1=\"32\" y1=\"6\" x2=\"32\" y2=\"22\"\/><line x1=\"55\" y1=\"19\" x2=\"41\" y2=\"27\"\/><line x1=\"55\" y1=\"45\" x2=\"41\" y2=\"37\"\/><line x1=\"32\" y1=\"58\" x2=\"32\" y2=\"42\"\/><line x1=\"9\" y1=\"45\" x2=\"23\" y2=\"37\"\/><line x1=\"9\" y1=\"19\" x2=\"23\" y2=\"27\"\/><\/svg>\n<span class=\"cc-tile-name\">Rose Cut<\/span>\n<span class=\"cc-tile-line\">Flat back, domed top, all glow and no glare.<\/span>\n<\/a>\n<a class=\"cc-tile\" href=\"\/diamonds\/antique-cushion\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><rect x=\"9\" y=\"9\" width=\"46\" height=\"46\" rx=\"18\"\/><rect x=\"22\" y=\"22\" width=\"20\" height=\"20\" rx=\"8\"\/><line x1=\"14\" y1=\"14\" x2=\"24\" y2=\"24\"\/><line x1=\"50\" y1=\"14\" x2=\"40\" y2=\"24\"\/><line x1=\"14\" y1=\"50\" x2=\"24\" y2=\"40\"\/><line x1=\"50\" y1=\"50\" x2=\"40\" y2=\"40\"\/><\/svg>\n<span class=\"cc-tile-name\">Antique Cushion<\/span>\n<span class=\"cc-tile-line\">Soft corners, big warm flashes.<\/span>\n<\/a>\n<a class=\"cc-tile\" href=\"\/diamonds\/portrait-cut\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><rect x=\"14\" y=\"10\" width=\"36\" height=\"44\" rx=\"3\"\/><rect x=\"20\" y=\"16\" width=\"24\" height=\"32\" rx=\"2\"\/><line x1=\"14\" y1=\"10\" x2=\"20\" y2=\"16\"\/><line x1=\"50\" y1=\"10\" x2=\"44\" y2=\"16\"\/><line x1=\"14\" y1=\"54\" x2=\"20\" y2=\"48\"\/><line x1=\"50\" y1=\"54\" x2=\"44\" y2=\"48\"\/><\/svg>\n<span class=\"cc-tile-name\">Portrait Cut<\/span>\n<span class=\"cc-tile-line\">A window of pure diamond. Nearly flat, fully clear.<\/span>\n<\/a>\n<a class=\"cc-tile cc-tile-muted\" href=\"\/diamonds\/round\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><circle cx=\"32\" cy=\"32\" r=\"24\"\/><polygon points=\"32,14 43,25 43,39 32,50 21,39 21,25\"\/><line x1=\"32\" y1=\"8\" x2=\"32\" y2=\"14\"\/><line x1=\"32\" y1=\"50\" x2=\"32\" y2=\"56\"\/><line x1=\"8\" y1=\"32\" x2=\"21\" y2=\"32\"\/><line x1=\"43\" y1=\"32\" x2=\"56\" y2=\"32\"\/><\/svg>\n<span class=\"cc-tile-name\">Round<\/span>\n<span class=\"cc-tile-line\">The modern standard. We stock it. We just don&#8217;t worship it.<\/span>\n<\/a>\n<a class=\"cc-tile cc-tile-muted\" href=\"\/diamonds\/oval\/\">\n<svg viewBox=\"0 0 64 64\" aria-hidden=\"true\"><ellipse cx=\"32\" cy=\"32\" rx=\"17\" ry=\"25\"\/><ellipse cx=\"32\" cy=\"32\" rx=\"8\" ry=\"13\"\/><line x1=\"32\" y1=\"7\" x2=\"32\" y2=\"19\"\/><line x1=\"32\" y1=\"45\" x2=\"32\" y2=\"57\"\/><line x1=\"15\" y1=\"32\" x2=\"24\" y2=\"32\"\/><line x1=\"40\" y1=\"32\" x2=\"49\" y2=\"32\"\/><\/svg>\n<span class=\"cc-tile-name\">Oval<\/span>\n<span class=\"cc-tile-line\">Finger-flattering, widely loved, quietly available.<\/span>\n<\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cc-model\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cc-model-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"cc-model-line1 wp-block-paragraph\">Old European Cut, 1.65 carats.<\/p>\n\n\n\n<p class=\"cc-model-line2 wp-block-paragraph\">Set by her local jeweler.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button cc-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/diamonds\/\">Find Your Stone<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cc-story\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cc-story-inner\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading cc-story-title\">Most diamonds pass through five pairs of hands before they reach a website. Ours pass through one.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Culture Carats is a diamond house in Gujarat, India, in the region that cuts most of the world&#8217;s stones. We grow the crystal in our own lab. We facet it on our own wheel, in small batches, using cuts the industry abandoned when software took over. We photograph the finished stone, list it, and ship it to you with its IGI report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No traders. No middlemen. No stone we didn&#8217;t make ourselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a batch sells out, it&#8217;s gone until the next one comes off the wheel. That&#8217;s not a marketing tactic. That&#8217;s just how slowly hand cutting goes.<\/p>\n\n\n\n<p class=\"cc-story-cta wp-block-paragraph\"><a href=\"\/our-story\/\">Read How a Stone Gets Made \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cut the way diamonds used to be cut. Old Mine, Old European, rose and portrait cuts. Grown in our own lab in Gujarat, faceted by hand, certified by IGI. Photo slot: modern round brilliant, white studio light Cut by software Photo slot: Old Mine Cut, warm candlelight Cut by hand Modern diamonds are cut by &#8230; <a title=\"Home\" class=\"read-more\" href=\"https:\/\/culturecarats.com\/\" aria-label=\"Read more about Home\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/culturecarats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22"}],"version-history":[{"count":2,"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/culturecarats.com\/index.php?rest_route=\/wp\/v2\/pages\/22\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/culturecarats.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}